MM #1 – Take a Moment

Take a moment. Just one moment. To stop and be thankful. To be thankful for.. ya, all that sappy stuff.

Take a moment. Just one moment. The Mincha Moment. 

Mincha Moment (MIN-chuh, with the “ch” like in “Bach” or “loch”)… Taking Time to Be Grateful refers to a moment in the afternoon- 2:30 pm is what we’ve been using- when you stop whatever you’re doing, look around and acknowledge to yourself, how truly grateful you are. If 2:30 pm doesn’t work for you, no problem. Choose another time, but stick to it. Better yet, keep 2:30 pm and pick an additional moment as well. Unlike specials in the supermarket, decongestants or hot fudge sundaes, there’s no limit to how many mincha moments you can have in a day. But whatever time you decide, when it arrives, stop what you’re doing. Take in everything around you, and recognize how much gratitude you have. It sounds easy, especially if you’re on vacation. Not too difficult to be grateful for spectacular scenery, amazing food, and daily massages. On the other hand, if instead of vacation, you’re in a boring meeting at work or waiting two hours at the DMV, you might find it quite a bit harder. Yet if you take a minute, you’ll find there’s a lot you’re thankful for. Maybe it’s some of your colleagues at the office, who make working on assignments interesting and help to get your creative juices flowing. Maybe it’s your strong legs that allow you to stand online. Or maybe, when all is said and done, life is just pretty damn good–especially if you have a fresh pound of chocolate malted milk balls in the drawer.


Debra Gonsher Vinik and David Vinik are partners in Diva Communications, Inc, a video programming and production company in NYC. Through an interfaith kaleidoscope, they create, write, film and edit documentaries on social justice issues.

Years ago, Debra and David set their watches (now it is their cell phones) to go off every day at 2:30 pm. In addition to giving them an opportunity to reflect on all they have, Debra and David love knowing that at 2:30 pm, wherever they are, they are united, no matter the distance, in joint reflection.


  1. I took a moment to be grateful for the video

  2. Yes. So obvious, and yet we miss it all the time. I am grateful that you made this video and shared it, giving me pause to breathe in and imagine again. Thank You.

    • Thanks for checking it out. I hope you’ll look and share all of them — there are four– we’ve just started the website and have been putting up one every week or so.

  3. A beautiful concept, and a video that conveys so much. The video is both inspiring and calming. The website has a great homepage – love the photo – and a terrific premise. When I get home tonight, I’m going to bring it up on my computer and show it to my wife. She appreciates the idea of pausing to be grateful. We’ve never had a moment set aside for it – and a shared moment, no matter where you are, is a great connection. This is a helpful and worthwhile concept. Thank you.

  4. Nice piece-to the point -beautiful visuals -appeals to all people.

  5. Love this!

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